Welcome to
Ellen Wetzel Design

Where empathy, strategy, and a whole lot of heart come together to create meaningful design.

Hi! I’m Ellen.

I’m a graphic designer and art director with over 10 years of experience creating purposeful work for brands, organizations, and communities. From healthcare and nonprofits to small businesses and murals, I believe creativity works best when it’s rooted in empathy and impact.

I’m a measure-twice-cut-once creative with a strong eye for detail and cohesion, bringing intention and heart to everything I do.

Nice to meet you.

See my work

How I can help

Design isn’t just how something looks, it’s how it works, how it feels, and how it serves the people experiencing it.

I offer both strategic creative leadership and hands-on design execution, depending on what you need most.

I believe great creative work is a team sport. As an art director, my role is to support, guide, and elevate the ideas of others while keeping the vision clear and the work moving forward. I help teams push ideas further, make smart decisions, and create work that leads to real outcomes.
From logos for small businesses to full brand systems for large organizations, I help translate vision into visuals that feel authentic, intentional, and withstand the test of time.
I design integrated campaigns that meet people where they are — print, digital, environmental, and beyond — always rooted in strategy and storytelling.
Thoughtful, user-focused design that balances clarity, accessibility, and personality.
Large-scale, human-centered work that brings color, joy, and meaning into physical spaces.